About

I’ve been managing AdWords Campaigns since 2003.

My main AdWords website is at www.AdWordsAnswers.com

Managing campaigns is straightforward, but becomes more complex and time consuming, particularly as Google keep extending its capabilities (like keyword Opportunities).

Google is also unintentionally introducing lots of inconsistencies into the platform – think Microsoft, and fragmented groups of software designers and programmers who (1) don’t communicate with each other (2) don’t actually use AdWords to manage and optimise campaigns.

So, more extra functionalities are needed outside of the AdWords environment.

Over the years I have used many tools, but still find myself frustrated that I need more than just one to do my job effectively.

And that many configurations of AdWords are possible, for very different campaign profiles.

So, the idea of AdWords Management WIZARD was arrived at – a simple, step by step process taking years of campaign knowledge and experience, and condensing it into a single tool capable of doing all the things needed for design, build and optimised management of any campaign.

The program launches in April 2010, so if you’d like more information, just send me your email address in the box over there >>